The problem of how to increase sales at the grocery store can be easily solved by breaking it down into smaller tasks. First, organize an ad campaign targeting existing and new audiences. Secondly, run a promotional campaign in order to retain regular customers and increase loyalty to the outlet. Third, introduce new products and popular promoted brands into the assortment to attract customers.
Instructions
Step 1
To increase sales at the grocery store, organize an advertising campaign. First, determine which audience it will target. Promotions that reach both loyal and new customers work best. Advertise discount cards for first-time shoppers. And bonuses for the purchase of goods for those who previously shopped elsewhere. For regular customers, introduce a motivational system. Give gifts for every tenth, twentieth, or thirtieth check. To limit the number of unprofitable visitors, enter the minimum amount to participate in the promotion. For example, three or five hundred rubles.
Step 2
Go to nearby outlets and examine the range of products. Under the guise of a buyer, ask which products are best bought. Agree with suppliers about the delivery of missing items. This will attract consumers interested in a particular brand. The influx of new customers will accelerate the sale of other products presented in the store.
Step 3
Try to keep all popular brands on the store shelves. The more often a product is advertised in the media, the more buyers will be interested in it. Follow the contests run by food companies. During their period, sales of promotional brands increase several times.
Step 4
Remove expired goods from shelves in time. If the store is small and only residents of neighboring houses go to it, spoiled products can make a bad name. The rumor about cheating buyers will quickly spread throughout the area. And customers will shop at another store. Therefore, in any conflict situation, take the delay and return the money back.
Step 5
The correct arrangement of shelves with goods will help increase sales in a self-service store. Encourage shoppers to take carts. To do this, place heavy foods - vegetables, soda, juices - near the entrance. Customers will definitely grab a basket on wheels so as not to carry heavy things in their hands. Marketing research shows that shoppers with shopping carts buy twenty-five to thirty percent more groceries than those without.
