Selling words? This is also possible if these words are the names of companies, products or services or advertising slogans, as well as texts. Such services are becoming more and more in demand and are needed by both small and large businesses.
Instructions
Step 1
An agency that offers naming services (coming up with names) and creating advertising tests and slogans is not a bad idea for a small business. As a rule, such services are provided by either large and medium advertising agencies or freelancers. In the first case, such services can be very expensive, and a novice entrepreneur simply cannot spend so much money on a name and slogan. In the second, services, on the contrary, will be cheap, but you can run into unprofessionalism.
Step 2
How does a naming and slogan agency work? The mechanism for selling words is as follows:
1. the client contacts the agency representatives via the website or by phone and sets them a task - to come up with a name or slogan for advertising a product or service.
2. Agency employees monitor the market for similar products or services, analyze the names of competitors, as well as the requests of the target audience for products or services.
3. Agency employees come up with at least 10 names or slogans.
4. These names or slogans are shown to representatives of the target audience to screen out the not very successful ones.
5. Approximately 5 successful options are sent to the client.
Step 3
The process of creating a naming agency and creating advertising texts and slogans is simple and requires minimal costs. You will need:
1. computer / laptop with Internet access.
2. Agency website.
3. Advertising - through word of mouth, social networks, business forums, banners, etc.
4. Several freelance specialists, preferably with a linguistic and / or advertising education, who are able and willing to deal with the creation of names and slogans.
5. registration (individual entrepreneur or LLC).
As for the office, at first it is not needed, you can just work from home.
Step 4
It should be understood that naming is not the most popular service. Therefore, it is necessary to advertise your agency as widely as possible, in addition, your advertising (and especially your website) should explain to potential clients why they need naming. Therefore, the most expensive thing in this business is the creation of a website: you should not save on it. As soon as you have your first customers, it is worth asking for their recommendations - this is also a way to attract attention to yourself.
