Car washes are a business that will be classified as promising and profitable for a long time to come, since their number cannot keep up with the growth in the number of cars. But the queues that you see in front of car washes do not mean at all that they will appear in front of yours by default. It is necessary to promote the sink and work on constantly attracting new and retaining old customers.
Instructions
Step 1
Consider your marketing policy based on your target audience and location. Place advertisements on major highways within a radius of 1 km around the sink and place pillars next to it. Print colorful brochures and distribute them to neighboring yards, promise discounts to bearers to attract your first customers.
Step 2
Keep in mind that the most effective advertising is reviews from satisfied customers. Each of them will tell at least three more friends about your car wash, but an outraged customer can scare off ten people. For most customers, the main thing is the quality of the car wash, for which they are willing to pay. Even the little things play a big role - clean shabby cup holders, door pockets. If you are vacuuming the interior, remember to raise the rear seats and remove the debris underneath.
Step 3
Pay attention to the area in front of the wash, it should be large enough so that customers do not have to stand in line. After solving the queue problem, make sure that car owners can comfortably sit in the waiting room. Decorate it in soothing colors, furnish it with soft comfortable furniture, connect to the Internet, wi-fi, hang a large TV. For ladies car drivers, you can put a table where they can do a manicure while waiting for their car to be washed.
Step 4
Arrange in the room where customers will be waiting for the opportunity to have a cup of good coffee, snack on fresh pastries. Everything related to food must be spotlessly clean. Some popular car washes offer hot meals. If the space allows it, then consider this additional opportunity to attract customers.
Step 5
Use cumulative discounts. For example, write on the check that by presenting 9 of these checks, the client will be able to wash the car for free. Thus, the customers themselves will keep track of the number of washes. With a large order from 500-700 rubles, give out additional bonuses, for example, air fresheners. Make accumulative discount cards for regular customers, this will be an excellent reason to service your car at your car wash.
