The absence of a state monopoly on the media allows anyone to become a founder of the magazine. This is a complex and costly business, especially at first, but under a number of conditions it is promising.
It is necessary
- - the status of a legal entity or entrepreneur;
- - certificate of registration of print or electronic media;
- - the concept of the publication;
- - business plan;
- - qualified personnel;
- - printing services;
- - distribution channels;
- - if there is an electronic version: domain, hosting, services of programmers and optimizers.
- - start-up capital.
Instructions
Step 1
First, you need to carefully consider the concept of the future publication. The first question to be answered is: who is it intended for (who is the target audience). This response will determine the editorial policy regarding the content and tone of publications, selection of topics, experts, staff requirements, relations with advertisers, inquiries regarding printing services and design of the online version of the publication, distribution methods. Agree, a glamorous magazine printed on toilet paper, will look ridiculous, and a publication aimed at the middle class would not be very reasonable to distribute for free, and even in places that the target audience prefers to bypass.
Step 2
The business plan is of no less importance: how much you are willing to spend, when the return should appear and what requirements for it, where do you plan to take money for the first time: from personal funds or investors will be needed.
In the second case, you will have to calculate their possible questions and be ready to answer everything.
Step 3
If there is clarity on these points, it is time to start registering the publication with Roskomnadzor.
This process is not particularly difficult, but it lasts about a month. Without a ready-made media registration certificate, you are not entitled to issue it, and employees are not subject to the rights of journalists provided for by the current legislation.
Step 4
In the current environment, it is often possible to get by with a minimum staff, attracting the bulk of authors on a fee basis. Similar options for piece-project payment are possible in relation to proofreaders, layout designers, etc. But at least the editor and designer are preferable to full-time ones. And at least one correspondent will not be superfluous. Still, hiring involves more responsibility than freelance collaboration.
And the more often you plan to release a publication, the higher the need for staff, otherwise the staff may simply not have enough hands.
Step 5
At the same time, it is necessary to study the market of printing services, services of distribution networks for the printed version of the publication and the offer on the market of everything related to the Internet version: hosting, optimization, etc. Although, of course, you can limit yourself only to the printed or electronic version.
Step 6
When the personnel issue is resolved, the publication is registered and other agreements have been reached, you can start work. At the same time, it is important to carefully plan each issue (preferably with a margin and safety measures in case of every possible discrepancy), approve and strictly control the timing of work on it, ensure the quality of the design and content.
