According to experts, the advertising newspaper industry is experiencing a period of dynamic growth, despite the fact that the number of different publications appears almost every month. To start such a business, a clear differentiation of a new newspaper against the background of similar ones is necessary, as well as a readiness for a long period of promotion.
It is necessary
- - start-up capital;
- - printing services.
Instructions
Step 1
Choose a title for your newspaper. It should be memorable, understandable and beneficial in terms of marketing communications. Design a logo and corporate identity that will distinguish the newspaper from competing publications.
Step 2
Register a newspaper by contacting the Federal Service for Supervision of Mass Communications. To register a publication, you need to submit the following package of documents: 1. Application according to the established model; 2. Receipt of payment of state duty; 3. Copies of the statutory documents of the founders; 4. Newspaper layout; 5. A document confirming the rights to a trademark (if issued); 6. Description of the future newspaper (subject, circulation, direction).
Step 3
Develop a system of conditions for advertisers by conducting preliminary research of similar publications. It is advisable to place paid modules from commercial organizations, but at the same time accept free ads from the public. Call potential customers and offer them your terms. Make advertising in the initial release free for everyone, and preferential terms for regular advertisers in the first months of operation.
Step 4
Find a print shop where the newspaper will be printed. Start with a small print run - no more than 1000 copies. When choosing paper, choose a reasonable balance between quality and cost. In the first step, you can make only the first and last stripes colored, leaving the inner pages black and white.
Step 5
Create a logistics system that will ship the fresh release to the right addresses. Make a database of companies receiving your newspaper: this information will be useful for potential advertisers. If your publication has a narrow focus, for example, construction topics, choose the appropriate distribution channels.
