In order to sell a product, it is necessary to correctly and beautifully show it to a potential buyer, that is, advertise it. Advertising, like goods, is a great variety, it haunts us everywhere. How to stand out from the competition?
Instructions
Step 1
Form style.
The most important property of advertising is that it should be memorable. This requires repeatability as well as a consistent corporate identity. Corporate identity is a graphic (font and color) design. The corporate identity should be traced in all POS materials promoting a product or service - packaging, shelf talkers, stoppers, wobblers, promotional stands, dispensers, souvenirs, business cards, brochures, envelopes - all this should be done in one color scheme and font, varies just size. The eye of a potential buyer should get used to your corporate identity and easily find it on store shelves.
Step 2
The target audience.
Before starting an advertising campaign, find out who your target audience is. What gender and age are these people, whether they have a higher education, what is their income, whether they drive their own car or prefer public transport. Where do they get their information, which media do they prefer - television, radio, print media, the Internet? What are their interests and what can attract them specifically in your product? The more accurately you calculate your target audience, the less effort you will have to spend on advertising promotion and the cheaper an advertising campaign will cost you.
Step 3
Airtime and top spots.
Depending on what you are advertising and what channel of communication you have chosen in order to promote your product, you need to think about the competent distribution of airtime. Of course, it is desirable to get into rush hour - from 7 am to 9 am or from 7 pm to 11 pm in the evening, but television or radio broadcasting is extremely expensive at this time. Do you really need it? Suppose you are advertising a detergent? Then you don't have to promote your ad during peak airtime and waste your budget, because your target audience is probably housewives who mostly watch TV during the day. Or you are advertising a high-tech new device, designed rather for a young audience, which, as research shows, increasingly excludes television as such from their lives and goes into the Internet environment. The same can be said for banners and contextual advertising on the aforementioned internet - is it worth buying expensive ad space if your target audience is office workers with limited internet traffic?
Step 4
Modern technologies.
At the moment, more and more people prefer to search for information on the Internet. Therefore, it is highly desirable to ensure your presence there. Typically, a search starts with ranked search engines, such as Yandex or Google. In order to reach the tops for queries on these sites, you need not only to present the product on the Internet, but also to carry out SEO optimization. To do this, you must determine which queries are most suitable for your topic, write a text with these keywords and place it on the site, using special programs to buy links on demand. The more accurately you define your keywords, the less money you will spend. You also need to carefully study forums, blogs and social networks where your product can be discussed, because many people prefer the opinion of ordinary people who use the product, rather than mock advertising.
Step 5
Interesting context.
To promote your ad, make it interesting. There is a possibility that uninteresting content stuffed with sugary actors deliberately offering your product may not even be watched by potential consumers. Interesting content, after a while, will begin to promote itself. This is the so-called "viral advertising". The cost of it can be minimal, and the effect is enormous.
