For several years now, all marketers have strongly recommended introducing a personal brand in the promotion of any company to increase trust in your product and services. But it's important to do it right and organically.
Personal brand can be safely called the main trend of the last few years. So much so that many people even abuse it. The most important thing is not just mindlessly telling everyone “about yourself”, but not forgetting about the main goal - to form the trust of our customers with the help of a personal brand. Thus, you are "in charge of the head" for the quality of goods and services.
Let's figure out for whom it is most important to introduce a personal brand in the promotion of their goods or services.
First of all, these are narrow-profile specialists who provide services. For example, for a beautician, his appearance is an advertisement. Therefore, it is recommended to post your photos on social networks quite often, to share your experience. The same goes for nail artists, hairdressers, stylists and other beauty professionals. Usually they have an almost friendly relationship with many clients, and they love to watch life on Instagram. In this case, it is quite possible to share personal information, vacation photos or family photos. If you combine this with useful professional information and advice, this approach will have the greatest effect, it will attract new clients.
Instagram is an ideal platform for promoting your personal brand, since you can organically add personal information to your profile. Or go the other way - first position yourself as a blogger, and then sell something or become an ambassador for a product. Social networks provide a lot of opportunities to become famous from scratch, only through your abilities and creativity.
In the past few years, this trend has been successfully used by people of more "serious" and non-public professions: lawyers, doctors, real estate specialists. Of course, a personal brand in these cases will not replace professionalism, but other things being equal, people are more likely to choose someone who brings facts from his life to the public. It turns out the effect of how it will be your friend and you already know his family, what coffee he drinks in the morning and what clothes he chooses.
A personal brand will not hurt the owners of restaurants, coffee shops and even large industrial companies.
The most important thing is a sense of proportion and a clear definition of the purpose for which you need a personal brand. Personal information must be strictly dosed. For example, a lawyer can post a photo of his children and write a few words about them, but you should not go into the details of upbringing, for example.
Another challenge is to get away from templates. Currently, there are a huge number of marketing courses that teach certain schemes, as a result, "clones" appear, presenting information exactly as they were taught. So you need to track trends, but not blindly follow them, and then your personal brand will help promote your business or professional activity.
