Instagram is one of the best tools for promoting your account and it's a sin not to use it. A personal account (brand) is promoted in order to sell its services, goods, information, as well as to find new customers.
Instructions
Step 1
Page decoration. It is better to indicate a personal brand on Instagram in the form of a first and last name in Latin letters in the username column. In the description line, write a clear and understandable description of your activity. The important thing here is to write in a way that grabs readers. You also need to insert a clickable link to your website or other resource, where the user can learn more about the products you offer. A motivational phrase before the link will not be superfluous.
Step 2
Content. On Instagram, it should be varied: motivational, entertaining, your expert opinions, videos, pictures, checklists. Write not only about your business, but also about your personal life. Communicate with your audience by asking them questions. Don't neglect special Instagram symbols. The optimal number of posts is 2-3 per day.
Step 3
Hashtags. Only write your own, not the most popular ones. There are about 5 hashtags under each post, no more.
Step 4
Likes and subscriptions. Look for your target audience and like their photos, subscribe to the pages. This will increase the activity and interest in your account.
Step 5
Comments. You can leave your opinion on the posts of major bloggers on your topic. Just do not spam, write honestly and interestingly, so that there is a desire to go to your account and see what is there. You can write comments with humor, you can refute someone's point of view. Do not write meaningless phrases with a call to go to your page. Otherwise, you will end up in spam. The optimal number is 10 comments per day in different accounts.
