We see thousands of logos every day. Some of them we immediately forget, some are for a long time deposited in our memory. There are several types of successful logos: text, sign and combined. Let's take a look at how to make such logos.
Instructions
Step 1
The simplest logo is, of course, a text logo. Actually, it is the name of a company or product, typed in a certain font. The text logo is, for example, SONY. Only the name, typed in large, simple letters.
Step 2
Of course, such a logo only looks simple. In fact, not everyone succeeds in making a creative text logo. After all, this means that you need to use a minimum of funds to reproduce the name of the company or product. And the result should be an expressive, memorable logo. Text logos are divided into classic and decorative ones. For the classics, simpler fonts are used. It is not recommended to use fonts from standard sets like MS Office to create creative text logos: there are too many such logos.
Step 3
An iconic logo is usually the name of a company or product converted into a mark. For this, the name must be such that it can be easily converted into a sign. For example, it is easy to make a logo for Luna LLC, since it is easy to beautifully depict the Moon.
Step 4
Most often, combined logos are used - consisting of text and a sign. These logos are considered the most memorable. Also, if a company or product has a long, hard-to-read name, you can "spice up" it by adding an image. In addition to the image, one or more letters of the name can act as a sign, however, such letters must be clearly read in the name.
Step 5
When designing a logo, as well as developing a company or product name, it is important to consider what target audience this company or this product is intended for. The logo should be designed according to the target audience. For example, a logo for a company that makes executive cars should be solid, while a logo for a company that sells baby products should be fun and colorful. It is important to consider the meaning of the sign in your logo. A panther would work great for a sports car logo, but a dog would not work at all.
