The trucking business is not easy, but very interesting. To succeed, you need to thoroughly understand not only the intricacies of logistics, but also marketing. Choosing the right name is the first step towards success.
Instructions
Step 1
Cargo transportation is a fairly common type of business, so competition in this market segment can be quite high. Therefore, it is better to start with a detailed analysis of the activities of firms providing similar services. Draw up a document that will contain information about the services, cost, features of these companies. Put their names in a separate column. This will help you understand the underlying trend and avoid repetitions.
Step 2
It is better to choose a rather short name for a trucking company (preferably one word consisting of 2-3 syllables), clearly pronounced ("Mosgoravtocentrtrans" or "Gruzvneshopttorg" will be difficult for clients to remember and pronounce).
Step 3
Analyze the names of your competitors. Check out ideas that you found good or interesting. Think about how you can create something similar. Decide on what algorithm you will choose a name for your company: emphasize the main services (for example, "Carrier", "Freight", etc.) or focus on the quality of the service (for example, "Reliable companion", "Best forwarder" (etc.)
Step 4
If you plan to conduct business not only in your own country, but also abroad, make sure that the name is correctly perceived by foreign partners. Use English words, borrowed words (for example, "Truck", "Cargo", "Good Way", etc.)
Step 5
Get your partners or employees involved in developing a name for the company. Organize a brainstorming session in which everyone has to offer one, or better - several options. During the second stage, they will all need to be constructively discussed, checking for compliance with the company's activities, euphoniousness, ease of writing.
If it is not possible to collect everyone at the same time, hand out “homework assignments” and choose from the ready-made options on your own.
