How To Name A Women's Clothing Boutique

Table of contents:

How To Name A Women's Clothing Boutique
How To Name A Women's Clothing Boutique

Video: How To Name A Women's Clothing Boutique

Video: How To Name A Women's Clothing Boutique
Video: How to Come Up with a Name For Your Boutique Business 2024, April
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A boutique is an elite clothing store. Finding a name for a women's clothing boutique is, on the one hand, very exciting, and on the other, difficult, requiring a developed imagination. What should you call your brainchild?

How to name a women's clothing boutique
How to name a women's clothing boutique

Instructions

Step 1

Decide if it will be a one-off store or if you are creating an entire worldwide network. Research your competitors depending on the size of your market. In the first case, go around the area where the future women's clothing boutique will be located, and in the second, look through Internet sites with similar store chains. This way you will get a number of competitors' titles.

Step 2

Now study your target audience, that is, determine what type of the beautiful half of humanity is the clothing of your store intended for. These can be very young teenage girls, women in their prime, or older ladies. Call a boutique for young people more fashionable, and for a store designed for ladies of Balzac's age, something from the classics of the genre will do.

Step 3

Also decide on the assortment of goods. Will you only sell outerwear or underwear? Remember that the name “Clothes for you” will not be suitable for a store of chic dresses, and a sign “From head to toe” will look somewhat ridiculous above the store of trousers. Present the names of lingerie and tights stores in a slightly veiled form. The name should contain only a subtle allusion to the group of goods.

Step 4

When choosing a name for a women's boutique, follow one of two paths. Take the names of competitors' stores you've researched so far and come up with something like that. Or vice versa - come up with a word or phrase that absolutely falls out of this series and even contradicts it. The main thing is that the name, regardless of its extravagance, attracts customers, and one would like to enter the store even just to satisfy curiosity: “What is on sale there?”.

Step 5

Choose a name that will be associated with the clothing. It should be euphoniously pronounced and pronounced in one breath. It is important that the name of your store, and not of the company of your competitors, is easily recalled in everyday conversation and incorporated into the wording from the category: "And you were in …".

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