Developing a name for a store is a creative activity. But some people lack imagination, while others have it, on the contrary, so developed that it is difficult to decide between two or three excellent options. In such cases, of course, you can turn to the professionals in the development of names - namers.
Instructions
Step 1
First, set aside a couple of hours for a leisurely stroll through the neighborhood where your store is located. What other women's clothing stores are there in the area? How many clients and what few? It's a good idea to make a list of the names of all these stores and analyze it.
Step 2
Everything in the store should work to sell the product, including the name. If customers do not enter the store, this means that some of its elements (and an element in this case can be anything: the location, the sellers, and the name as well) does not work for the sale of its goods. Divide your list of store names into two columns: the first will be the names of those stores where there are always a lot of customers, and the second, respectively, the names of those where there are few or none at all.
Step 3
Ask yourself the question: what might the customer dislike about the names of those stores that he does not visit? The reasons are usually the following:
1. the name does not evoke any associations with the assortment, (For example, a women's clothing store "Astra". How are clothes and flowers related?)
2. the name is difficult to remember, it is faceless. ("Lanta-3").
3. There are many such names, and therefore they are not remembered either. (Remember how many shops with women's names are open! After visiting "Yulia" the client will forget that she saw the same dress in "Victoria", and cheaper … Or was it in "Svetlana?"
4. the name evokes false associations. (Women's clothing store "Elite", category "economy").
Step 4
It is better not to make the mistakes described above. Now let's see what names "successful" stores have. It is not at all necessary that these names are a masterpiece of naming, but, at least, they are likely to be well remembered and evoke the necessary associations. This gives examples to look up to.
Step 5
The main signs of a good name are catchiness and the emergence of positive associations. The buyer should want to go to your store, even just to see what you have for sale. Also, the title should be tailored to your target audience. Therefore, a women's clothing store for young girls cannot have the same name as a ladies store. The style of the clothes you sell and the price category are also important.
Step 6
Some womenswear store owners are wondering: how does the NafNaf store exist? Or Sela? It should be understood that these brands of women's clothing have been in Russia for a long time, they have proven themselves, these are already brands. And the name plays a minimal role here. In addition, in the first case (NafNaf), a certain originality is visible, both for the Russian buyer and for the European one. Those who create a unique store should not be equal to such names.
