Opening a women's clothing store and succeeding is both easy and difficult. On the one hand, there are so many tastes as there are women, so almost every store will find its customers. On the other hand, this is a serious business, in the first place it will have to give up 16-18 hours a day, be always aware of all the latest fashion, monitor the assortment of goods in large chains, etc. If you are ready for this, opening a women's clothing store will be a good business idea for you.
Instructions
Step 1
When opening a women's clothing store, it is important to remember that your main competitors are large shopping centers. They have many branded sections, there is a large assortment, however, looking closely, you can understand that many sections resemble each other. Hence, a women's clothing store will be successful if you find your niche. For example, almost all shopping centers have clothing stores for both young and mature women, both premium and economy class, but not everywhere there are specialized stores for evening wear, business wear, etc.
Step 2
An important factor in opening a women's clothing store is its location. Firstly, it must be in a conspicuous place, where many people live or pass. Secondly, it is necessary to take into account the average income of the population in certain areas: it makes no sense to open an expensive office clothing store in an old residential area. You can make a somewhat daring move and open your store near a large shopping center, if you are sure that there is no such store in it. Then people, disappointed with the choice of a shopping center, will come to you: they went shopping anyway.
Step 3
Much will depend on the staff you hire. At the initial stage, a small store will need 1-2 salespeople. In the selection of personnel, sales skills and politeness are in the first place: customers can remember the store where they were naughty and never go there again. and also tell your friends about it. The seller's salary should consist of a fixed part (salary) and a variable (percentage of sales).
Step 4
When opening a women's clothing store, it is important not to forget about advertising. Advertising has two main purposes:
1. give information about the new store.
2. Convincing that your store is better than its competitors.
Advertising methods can be any - it depends on your wallet and your imagination. It is important that the advertising campaign is consistent and impacts on your target audience and is of interest to it. For example, it makes no sense to hand out flyers-invitations to an inexpensive women's clothing store at the entrance to MGIMO.
Step 5
Do not forget that according to the law, any business must be registered. Therefore, as a store owner, you will need to register as an individual entrepreneur or create a legal entity (LLC).
Step 6
Opening a women's clothing store is a profitable business as a whole, but not cheap: you will need to buy goods, rent a room in a convenient place, spend money on advertising, do not forget about the salaries of sellers … In general, having less than half a million rubles, opening a store is most likely, too early. However, you can always start with an online store - opening it will cost several times less.
