Clothing store owners know how difficult it is to create an optimal assortment. Some buyers will miss the right models, while others, on the contrary, will begin to complain about too wide a choice and the inability to navigate in it. Before purchasing a new collection, think about how it will fit into the format of your store. Do not regret giving up on excess inventory, but do not miss the opportunity to offer regular customers an interesting fashionable novelty.
Instructions
Step 1
Clearly define the segment in which you will be working. The assortment policy of the store depends on this. For example, to combine the trade in children's, women's and men's clothing, you need to have huge areas and keep a significant stock of goods. Stop at a narrower niche. Sell only plus size women's clothing, evening wear, or men's business suits and accessories.
Step 2
Do not try to fit the maximum number of things in a small area. The buyer will not be able to find what he is looking for in a dense line of dresses or suits. Hang and lay out your clothes so that any model can be carefully examined and, if necessary, tried on.
Step 3
When choosing a new collection for your store, stick to your favorite base colors. For example, when shopping for trendy tops in a variety of colors, grab some eye-catching orange, neon pink and ultramarine designs and a substantial stock of black tops of the same article. After admiring the colored rainbow, most buyers will choose the usual neutral tone.
Step 4
Find the best size scale. If you are wrong, at the end of the season you will see a lot of "hanging" items of the same size. Usually, in the youth and highly fashionable group, large sizes are considered slow, and in the classic assortment - the smallest. If your customers regularly complain that they can't find the right size, consider expanding the scale. However, remember that this comes with additional costs.
Step 5
Increase the amount of the check. Your task is to fully equip the client without giving him a reason to go to another store. If you sell jeans, be sure to include in your assortment things that can be combined with them - T-shirts, sweatshirts, tops, shirts. Remember that all these things should be exactly "denim", casual style. Do not buy classic shirts or blouses with ruffles - they are designed for a completely different customer.
Step 6
Complete your clothing assortment with accessories. Regular customers of the brand will be happy to purchase fashionable novelties - glasses, belts, jewelry, scarves or bags. In addition, these bright objects bring the interior of the store to life and attract the attention of potential buyers. Change the layout more often, make ready-made kits so that customers understand what and with what they are wearing this season. Accessories shouldn't be dead weight - make them an effective promotion tool.
Step 7
Do not include shoes in your assortment. Selling it is an independent and rather complicated business. In a standard clothing store, there is usually not enough room for decent display. Plus, you need additional storage space to store the boxes - each model must be available in several sizes.
