Product catalogs are created so that a potential buyer can easily choose the product he likes and either order it or come for it personally. There are different types of directories, depending on the audience you are targeting. However, there are general rules, guided by which, you can easily create a catalog of the products that you want to sell.
Instructions
Step 1
First of all, keep in mind that although catalogs are published in large numbers, they are intended for long-term use. Therefore, they should be printed on glossy paper, the print should be full color, and the cover should be rigid. The first page of the catalog should contain the name of the catalog, the date of issue, the category of the product it contains, and the name of your company.
Step 2
If you sell products that are targeted at individuals and legal entities, and position them as the most economical solution, it is advisable to highlight the prices of the goods as brightly as possible and indicate them directly under the product photo. If you work with legal entities in such a way that you supply them with office supplies, keep in mind that in most cases the goods are chosen by employees who do not need to know about the price, so indicate only the article and the name of the product with the photo.
Step 3
The catalog should be systematized by headings. The table of contents for them must be present in both the printed and electronic versions. In order to direct the user to purchase a specific unit of goods, use markers such as "Buyers' Choice", "Best Choice", "Best Price", "Discount", and the like. This will allow you to quickly get rid of surplus goods and provoke increased consumer interest in a particular brand.
