The aspiring sales rep is bound to encounter rejections. Retailers do not want to take a new product or work with a new supplier in any way. They already have a store full of products. In order not to give up, you need to know some principles of sales and skillfully offer the product to as yet unfamiliar customers.
Instructions
Step 1
Make an illustrated catalog. If the decision to work with you is made by store directors, commodity experts, senior salespeople, then a special approach is needed if they are all women. After all, women are used to choosing goods for themselves personally from catalogs. This applies to cosmetics, perfumes, kitchen and household utensils. You know the main thing in this situation - women trust catalogs. Present your product as they are used to. When there are no ready-made printed catalogs, make your own. Place product labels in them. This often works and makes it easy to enter new outlets. Nobody wants to waste time analyzing a new price list. You can browse the catalog very quickly. This is a small key to women's hearts.
Step 2
Go around all retail outlets in the entrusted territory. Most likely, most places will turn you down. It does not matter. Salespeople have such a psychology - they first test the strength of a new person. If it does not disappear and appears again, it means that he is really doing something, then he can start working. So, do not take it personally when they say that nothing is needed. Say you will come next time something interesting appears. They usually agree to this. Now your task is to find your first client. Just one. This is quite realistic even for a beginner.
Step 3
Re-visit the stores next to the first customer. Say you have news. Refer to the first customer and tell them that that store will have your product. Buyers notice everything. If new items appear there, but they will not be in this store, they will begin to contact them more often. This argument will be important for many.
Step 4
Collect statistics and feedback. Ask customers how your product is doing. Remember what they say.
Step 5
Visit the remaining stores. Tell them that your product is already on sale in 17 outlets. Just tell the truth. Repeat the words of satisfied customers. This will encourage others to start working with you. Successful people are accepted everywhere.
