In order to correctly organize the work of a cafe, it is necessary to draw up a staffing table and a shift schedule, as well as establish management accounting. If no gross mistakes were made in the design and opening of the catering facility, these simple measures are sufficient for operational work. Next, it's about good food, impeccable service and effective promotion, thanks to which guests will learn about the institution and then visit it again and again.
It is necessary
- - Premises;
- - business plan;
- - equipment;
- - furniture;
- - permits;
- - food, drinks;
- - staff.
Instructions
Step 1
Make a business plan that reflects the production, financial and marketing parts. If you are going to open a cafe using borrowed funds, be sure to attach an investment plan with an estimated date for entering the breakeven zone, as well as a loan repayment schedule.
Step 2
Find a room. It should be located on a busy pedestrian street, as an option - at the intersection of highways near a metro or surface transport station. Also, a competitive advantage will be the proximity of business centers, large stores, educational institutions. It is good if a catering establishment was previously located in the premises, otherwise it is necessary to obtain prior permission from the authorities for the possibility of catering.
Step 3
Develop a design project. The interior design of the cafe should be combined with the name and play to its disclosure. For example, if the establishment is named "Daddy's Farm", rural household items are appropriate in the interior, and if "The Ninth Wave" - all kinds of symbols of the marine theme. Along with the name, you should think about the features of the service, recruiting and marketing policies.
Step 4
Make repairs, purchase and arrange equipment, get permission from regulatory authorities - Rospotrebnadzor and Fire Inspection. In parallel, engage in staffing and recruiting staff. You will need two key figures before the others - the manager and the chef. The first one, at the initial stage of organizing a cafe, can be entrusted with operational work - communicating with authorities, searching for suppliers, hiring, etc., the second - developing a menu. It should not be large, 5-6 dishes in each section will be enough.
Step 5
Start your ad campaign about 2 weeks before opening. Provide promotions designed for both spontaneous and scheduled visits. Create newsletters, write press releases and send them to paper and electronic media. Do not make news stories trivial and stereotyped: the brighter the expected event, the sooner the publications will convey information about your cafe to a potential audience.
