For many years, the demand for English language teaching services has remained consistently high. The reasons for studying it are different: someone needs a foreign language for work, someone - for traveling the world or for personal communication with foreigners. English courses are usually started by people with a linguistic education and teaching experience.
Instructions
Step 1
Define the main areas of work: age category of students, specialization (spoken language, business) and teaching methods, working hours and pricing policy based on market conditions.
Step 2
The face and guarantee of your organization's good reputation will be a staff of teachers. All of them must be certified specialists with at least 3-5 years of work experience. These can be Russian-speaking teachers or native English speakers living in Russia. Pay special attention to the question of the squeak of applicants. The selection should be entrusted to a person who is able to competently assess the professional level of applicants.
Step 3
The size of the room where the classes will take place depends on the number of students in the linguistic groups. On average, the class consists of 10 people. You will need comfortable tables and chairs. To save space, you can use office chairs with built-in writing stands. Additional premises will also be needed for administrative purposes and staff recreation. The interior should be calm, pleasant, preferably with decorative elements related to England and English-speaking countries. Take care of good lighting, as classes are most often held in the evening.
Step 4
Providing additional services will make you stand out from the competition. You can have club nights to discuss certain conversational topics over tea, or organize screenings of films in English with commentary by the teacher. This will help attract another category of clients who are not enrolled in the courses, but who want to improve their language skills.
Step 5
The best advertisement for language courses is a good reputation, which has been built up for more than one year. To attract customers, you can use the distribution of flyers in the area where your office is located. You will also need an internet site. In addition to basic information about classes, timetables, prices and contact details, it is worth posting useful materials for English learners, for example, on linguistics and regional studies.
Step 6
It is possible to work on the basis of franchising with any well-known network of foreign language schools. In this way, you will reduce the risks of starting a business from scratch. The franchisor will provide consulting services for managing the training center, hiring qualified teachers, organizing trainings for them if necessary, and providing methodological and promotional materials. At the same time, the franchisee undertakes to comply with the standards of the brand used.
