Opening your own flower shop or opening a flower salon are two different things. The organization of the salon requires more time, as well as more powerful financial and labor costs. The staff, unlike shops where ordinary sellers can work, should consist mainly of professional florists. As a rule, customers of a flower shop and a flower salon are different people, and the latter practically do not care about prices, which are 2-3 times higher in the salon than in the store. The income of the salon is great and it pays off faster, but for its organization and conditions (with an apparent similarity) should be somewhat different.
It is necessary
- - start-up capital;
- - premises;
- - registration with tax authorities;
- - contracts with suppliers, partners, etc.;
- - equipment and tools for work (air conditioners, a refrigerator for flowers, flower stands, a table for forming bouquets, large and small flasks for flowers, a watering can with a narrow neck, a sprayer, a pruner, etc.);
- - recruitment.
Instructions
Step 1
Study the market. This is an important preparatory stage that anticipates all other actions. Conduct your own monitoring of the flower business in your city (microdistrict), this will help you decide on the place of the future salon - away from competitors, closer to crowded places (near the metro, public transport stops, on the central street, etc.). Although, if you have a decent start-up capital, you can build your salon (or rent a spacious room) in the immediate vicinity of small flower shops, they are unlikely to seriously compete with you, because you will have a wider assortment, a different level of service and professionalism.
However, monitor it, being aware of the local flower business in which you want to find your niche will not hurt you anyway. Plus, you'll be aware of how well your competitors are doing so you can keep things organized even better.
Step 2
Find a room. It is considered that the area of the premises for a flower salon should not be less than 200 sq. M. At the same time, one half should be occupied by a trading floor, the other - by utility rooms (a room for storing soil, workplaces of florists, etc.). But, of course, for a start, you can stop at a more modest-sized room, using not only the floor, but also the walls and even the ceiling for arranging colors. Since you will need water constantly and in large quantities to work, take the bathroom seriously, check that the plumbing is working properly.
If you have sufficient capital, you can build a separate building for the salon by purchasing a plot of land in advance and registering with the relevant authorities.
Step 3
Decide on finances. When the premises are found and you can already navigate the initial costs of renting or buying it, make a complete list of the necessary equipment and tools. Decide on the number and qualifications of personnel, with suppliers (you can write off with them in advance or conduct personal preliminary negotiations for the speedy conclusion of a contract), as well as the range and quantity of the first delivery of flowers. After making all the calculations and displaying the final amount of costs, decide whether you will get by with the capital you have or whether you need to take out a loan and attract investors. The bank will explain how to get a loan, but as investors, you can attract friends and relatives, as well as third parties, by concluding appropriate agreements with them. Solve financial matters and - start purchasing.
Step 4
Staff. Taking into account the fact that you are not opening a store, but a flower salon, you will have to approach the selection of personnel with all care. It is desirable that florists and florists have professional education, titles assigned to them at prestigious exhibitions, and know how to work with clients.
Step 5
Come up with an interesting and non-trivial name for the salon.
Step 6
Register your business with the tax authorities.
