The flower business, first of all, is associated with pleasant emotions that can be enhanced by the offered product. Apart from that, the flower business can be a good source of income. The mark-up for flowers in the country on average is 100-300%, and opening a store requires a small initial capital, from 600,000 rubles.
Before starting your own flower business, you need to decide on the format of the store. What will it look like - a small pavilion on the street or in a passage, a flower shop located in a shopping center, a specialized flower boutique or an online store.
Flower pavilion
Doesn't require large investments. The decisive moment here is the choice of a crowded, passable place, the main revenue depends on this. Requires a lot of turnover. The main assortment is cut flowers, a small percentage of the profit is added by packaging materials.
Flower shop
The store requires more investment. In the store, the area is larger, accordingly the assortment is expanding, potted plants, souvenirs, soil and the like are added to cut flowers. The staff should choose the store more carefully, with experience, with knowledge of floristry, in addition, it is important that the seller can please the buyer. The store pays off more slowly, but more stable due to the expanded range and regular customers.
Flower boutique
A flower boutique is even more expensive than a store. But this is a stable business with excellent development prospects. The opening of a boutique should be approached especially - beauty should be in everything, from interior design to a sales assistant. Sellers must be true professionals in their field. A great opportunity for a flower boutique is corporate clients. The design of one corporate event gives a profit equal to the weekly work of the boutique. In the future, it will be possible to open a network of salons and cover the entire city.
Online flower shop
It is better to open an online store with an existing flower salon or pavilion, otherwise you can go broke, since at the initial stage there will be few customers, and flowers are perishable goods. And an additional sales channel to the existing store will not hurt. Customers can place orders from the comfort of their home. But delivery of the order will entail additional costs. There is also the risk of a return.
In addition to all of the above, you need to find a reliable supplier for a long-term relationship. To choose a room, a lot depends on its location. Decoration and design of the premises also play an important role, especially for a flower boutique. For storing flowers, equipment is needed - refrigeration and trade. A competent seller-florist is also the key to success.
The undoubted advantages of the flower are small financial investments at the start and a large mark-up on the product. Cons - perishable goods, the presence of marriage and seasonality, flowers are best sold before the holidays.
