Flowers are an essential attribute of any holiday, be it a birthday, wedding or any other event. There is always a demand for flowers, despite the fact that this product is not necessary on a daily basis. To create a flower business with high profitability, it is necessary to take into account various nuances and be able to properly organize the trade.
First you need to draw up a competent business plan. The business in the field of floristry pays off quickly enough, since the mark-up on the product is about 100-300%.
You also need to find a good location. It is important to consider the number of competitors nearby. If you make the right choice, even a very small kiosk will make a good profit. Flowers are perishable goods, which means that it is necessary to ensure prompt turnover. An influx of shoppers can increase online store openings.
There are several types of flower trading business:
1. Small stalls and stalls in crowded places.
2. A store with medium prices with a fairly wide range of products.
3. Elite salons.
4. Online stores (existing independently or as an addition to the main store).
Flower shops do more than just sell flowers. A significant part of the profit comes from the packaging of bouquets, the sale of additional goods, for example, flower pots, cards or balloons.
It is important to consider that such a business is subject to fluctuations in demand depending on the season. Sales increase especially in February-March, as well as in early autumn and summer, when a large number of weddings are held.
In small stalls, only cut flowers are usually sold, and the entire range consists of 10-15 species. Larger stores may sell vases, souvenirs and gifts, and houseplants.
Recruiting employees is also an important point in business. If the florist is highly qualified, he will be able to create interesting flower arrangements and provide customers with competent tips.
Today the delivery of flower bouquets is becoming more and more popular. Such services help to save money and get the goods without any serious effort. Delivery can be arranged through an online store or by phone.
The most important step is to find good suppliers of flower products, offering favorable terms of purchase, fresh flowers and discounts to regular customers.
