Flowers are one of the most popular and at the same time perishable goods. Flower trade is both a business and an art that gives people positive emotions. This type of activity, even with a small scale of trade, can bring a good profit to the owner.
Instructions
Step 1
In order not to complicate accounting, register as an individual entrepreneur. When all the organizational issues are settled, start looking for a place for a retail outlet. This can be a tent or a small pavilion located in a place where there is a large flow of people. With this trading option, the right place will bring 90% of the success. You must be prepared for the fact that in the process of work you will have to solve many problems: both domestic, such as the invasion of rats, and organizational - the fight against dishonest sellers, establishing relations with law enforcement officers. The pavilion should work from morning until late evening, both in cold winter and hot summer. In the most optimistic scenario, you will be able to generate income comparable to that of a small store owner.
Step 2
A more civilized form of trade will be the store. In addition to cut flowers, it can sell potted flowers, accessories and soil for them. Your business costs will go up: rents will be higher, skilled staff will have to pay higher wages, and a wide variety of flowers will need to be maintained at all times. Therefore, despite the larger scale of trade, the profit of the store can be commensurate with the profit of an ordinary tent or pavilion.
Step 3
One of the main criteria for the successful development of the flower business is cooperation with trusted suppliers. To select a reliable partner, purchase fresh flowers daily from different suppliers for some time. Learn to understand the varieties and quality of flowers yourself. At first, limit the range of purchases - give preference to long-lasting and most popular flowers, such as roses, carnations and chrysanthemums. Later, when the volume of sales increases significantly, you can refuse to work with wholesale dealers and conclude contracts with foreign suppliers. In addition, do not forget about local farms - the price of greenhouse flowers will be significantly lower.
Step 4
You will need to have a warehouse for storing goods and equipment that provides optimal conditions for storing flowers. A refrigerator and an air conditioner must be present in the trading floor. In addition, you will need office equipment, shelves, racks and a cash register. Buy beautiful vases, accessories and packaging for bouquets - these decorative products will attract customers. If the area of the store allows, sell a variety of related products: artificial flowers, baskets, pots, ceramics and souvenirs. Hire a professional florist on your staff.
Step 5
Promote your business by organizing cooperation with wedding palaces, wedding agencies and design studios. This addition to mainstream trading will help keep you afloat during periods of sales downturns. Set aside a budget for printing catalogs, business cards, and brochures. To attract new customers, take part in exhibitions and other professional events.
