Having made an offer of cooperation, one can hope for a positive result. If, of course, a number of nuances are taken into account: concern for the benefit of the future partner, adherence to business ethics, and competent writing of the letter.
Consider not only your own interests
Cooperation presupposes joint work, therefore, when offering it, one must think not only about purely personal gain, but also about the interests of the future partner. It depends on whether you work together. It doesn't matter if it is a letter, a call or a personal meeting - you need to say what the person is interested in. In this situation, the cornerstone of the entire business proposal should be the statement of the partner's benefits, and you need to start your speech with this.
Practical advice
A proposal for cooperation must be promoted competently so that there is a chance to interest. The order of the blocks of the proposal should go in the following order: a description of the interests of the future partner, the main text of the proposal, questions and unclear places (although you should try to say or write so that there are no questions left or there were few of them), please contact personally, contact information and coordinates …
The letter should not be too long - the manager may not have enough time and patience to read it to the end. But short too - it will look like spam or unsubscribe. There must be an appeal, even if the proposal is sent to a legal entity. You can contact the head or top manager of the company. The letter should not be faceless.
The information about what you are offering should be summarized. After that, you also need to briefly outline the benefits of working with you, you can give recommendations and reviews. Next, you can give a description of your product or service. In addition, the working conditions must be stated.
Questions may remain
After you make your offer, you should definitely ask the interlocutor if he has any questions, if he understands everything. At the end, you can ask a simple question that will immediately show whether you have prospects for the future with this company: "Would you like to work with us?" or "Can we hope to work with a company as respected as yours?"
If refused
If you refuse, take the situation lightly. You cannot show a failed partner that you are very offended and angry. A bit of the frustration of a missed collaboration opportunity can be demonstrated. In any case, the interlocutor should have a good impression of you. Show your professionalism. Who knows, maybe your paths will still cross?
