Promotion of goods and services, presentations, promotions and dozens of other business tools are aimed at increasing sales. It is difficult for a beginner to choose the appropriate working methods from such an abundance of business schools and systems.
Instructions
Step 1
To sell a product, it is not enough just to explain its characteristics well to the client. There are many side psychological factors that influence the buyer's decision. These include the behavior of the seller (politeness, competence, knowledge of the assortment), the appearance of the retail space, the arrangement of goods on the shelves and racks.
Step 2
Therefore, before opening, please check if the goods are placed correctly. If the assortment of your store contains both small and large goods, then place more massive items on the lower shelves, and more miniature ones on the middle ones.
Step 3
If you work in a direct sales system and communicate with a client in an informal setting over a cup of coffee, then put your product in front of him so that he can have a good look at it, read all the necessary information.
Step 4
If a person in the sales area is interested in a product and does not object to your consultation, then provide the buyer with the necessary information about the product. But for each type of customer, there is the most relevant information. For example, if a person is a regular customer of your store and has already purchased similar products more than once, then he has an extensive understanding of their properties. Therefore, in this case, inform him about the timing of the arrival of the goods (fresh products of any industry are always appreciated), tell us about new products that are useful to use together with this tool. And if the buyer knows practically nothing about the product, then provide him with a detailed and detailed consultation.
Step 5
As a distributor for a direct selling company, be sure to keep a clear line of practice between loyal customers and newcomers. When demonstrating a product, develop your own presentation scheme, focusing it on various social and age groups of buyers. You can certainly use the printed and electronic materials that the firm provides you, but your own system of information submission will increase your efficiency. At the same time, remember that product presentations are necessary for both regular and new customers. In your presentation for people who know the products, include new, interesting facts that will fuel interest in the already familiar tool over and over again. And when telling an ignorant person about a product, use such information so that he will certainly want to try your product.
Step 6
The golden rule for all sellers is don't sell the product, sell the opportunity. Imagine a situation: a visitor to a hardware store (a classic folk craftsman) pensively examines the shelves with just received goods. Advise him, for example, a stapler for upholstered furniture constriction. But start your story not with the number of staples, speed of operation, reliability of the device, but with perspectives. Indeed, with the help of a simple furniture stapler and new upholstery fabric, the buyer will be able to give a second life to his beloved sofa, update an old armchair, and in general radically change the interior of the room, in other words, to bring to life the most daring design fantasies. And after that (if necessary) tell us about the functional features of this device.
