A commercial offer is the first thing that clients and partners receive from you. It is by him that they will judge whether it is worth trusting and cooperating with your organization.
Instructions
Step 1
Make a commercial offer on your company's letterhead, even if you do it by e-mail. Insert the logo and contact numbers of the office where you are in the design.
Step 2
Start your offer with the word "Dear". Be sure to contact the person by name and patronymic. A personalized letter will attract much more attention of the recipient than a generalized "Hello".
Step 3
Then think about what your potential partner might be hooked on. It is the first paragraph, the beginning of the commercial proposal, that is the most important. If it does not arouse interest, the person simply, without having read the letter, will send it to the "Deleted Items" folder. Start your message with the benefits of working with you. It is different for each company. Take some time and find out what is important for this or that organization at the moment.
Step 4
Do not use banal general phrases and concepts: business cooperation, mutually beneficial communication, a promising proposal. It is with them that letters from advertising mailings (spam) most often begin.
Step 5
At the beginning of the letter, tell us what problems cooperation with your company will solve for the client, what headaches it will relieve. For example, if you are a full-service advertising agency, and the organization participates in exhibitions, agree that you will undertake all stages of preparation. This will relieve the partner of the need to conclude and sign complex contracts for renting a place, buying and assembling a stand, and will resolve all its difficulties regarding the design of a workplace, the delivery of souvenirs and handouts. Having recruited a group of companies that participate in one exhibition event, you can ask the organizers for a good discount on rent, as well as save on the delivery of materials (everything can be brought in one truck). Thus, you will create a “fork” in the price, due to which the participation of the company in the exhibition will cost it almost as much as in the case of an independent organization. And there are a lot of such examples - each market segment has its own opportunities.
Step 6
After describing the benefits of cooperation with you, proceed to the story about the company, contact details, etc. Having sent a letter, it will be superfluous to call a potential partner the next day and remind about yourself. This will once again draw his attention to your proposal.
