A beautiful, memorable, unusually presented commercial offer is the key to a quick conclusion of a mutually beneficial deal. There are a few rules that will help you make really high-quality offers that will be carefully read by potential customers.
Instructions
Step 1
First and foremost, sending a commercial offer should not be the first step in meeting a potential client. First, you need to make a call to the client, hold a business meeting with him and find out his needs. You should know exactly what the client is, how you can be useful to him, what aspects of your proposal should be paid to his attention. If you are looking to sell your product or service to a large firm, keep in mind that its management receives many competitive offers. And in order for your letter to be read and the expected effect to be produced, you must know exactly how to interest a person who makes a decision about the possibility of working with you.
Step 2
After clarifying the needs, proceed directly to the preparation of the proposal. It is very important that it is clearly personalized. Contact the head of the company or other responsible employee strictly by name, add a logo of potential customers to your offer, show how attentive you are to their needs. Generic Quotes, calculated to be sent to anyone at any time, tend to go to the trash quickly. Draw the attention of future partners that you are ready to offer them a unique service that is perfect for them. Explain why you think so. In the text, often use the name of the company - the future partner, more often call the management by name. This will help the addressee understand that you listened carefully to his words at the meeting, and that further cooperation will be mutually beneficial for both of you.
Step 3
At the beginning of the proposal, please tell us in detail about your company. How long have you been in business, how firmly you have established yourself in the market. Supplement your offer with information on awards and other accomplishments. Tell us about your largest existing customers, supplement this information with reviews, and, if possible, contact details of those persons who can give your company a positive assessment.
Step 4
It is important to design a commercial proposal beautifully in accordance with the corporate style. Print it on a color printer, or send it in PDF format to keep the correct layout. Highlight the most important points in bold, draw graphics, make it easy for the client to navigate the text. Your offer should be pleasant to hold in your hands. The client should be tempted to show your proposal to business partners.
Step 5
Going directly to the description of the offered services, draw the attention of the potential client to the uniqueness of your offer. What is the value of your proposal for this particular company, why cooperation with you, and not your competitors, will have a beneficial effect on the development of your future partner's business? This is what should be described in detail in the commercial proposal. If your firm offers several types of services, focus the client's attention only on those that he needs. You should not give detailed information about all your opportunities, tell about the services provided only in a thesis, focusing only on what the future business partner really needs.
Step 6
Be sure to include detailed contacts at the end of the offer. Do not limit yourself to a phone number, the signature should contain information about email, landline and mobile phones. If your company supports communication with clients via skype or ICQ, please indicate these contacts as well. It should be convenient and easy for the client to contact you. And he will certainly do this by carefully reading your unique, personalized and beautifully designed commercial offer.
