Writing a commercial offer to people unfamiliar with the specifics of this genre is usually problematic. How to briefly and concisely tell about the benefits of the company so that this information is easy to read, simple, understandable and to the point? And if the introductory part of the text is more or less easy, how to put an end to this document?
It is necessary
company letterhead
Instructions
Step 1
There are several options for the logical completion of a commercial proposal. One of them is to insert a price table into the document field. This information will be necessary if the prices for your goods or services are lower than competitors. Thus, the addressee of the message will see that you are offering cooperation that is really beneficial for him and, if he is a reasonable person, will respond to your call. At the end of the commercial offer, write a couple of lines stating that your prices are unique and no one else can beat them.
Step 2
If your rates are standard and do not differ from competitors' offers, try to find and describe several advantages of your company. Perhaps it is fast delivery or an individual system of discounts (there can be many options). In this case, be sure to indicate the contacts of employees who could advise a potential customer in anyone.
Step 3
To end your sales pitch with a listing of the company's employees who are helpful to the prospect, use this simple but neat move. At the end of the document, place a photo of the employee, his e-mail and other coordinates, providing this data with the signature “Your personal consultant is such and such”. This kind of personalization would be very appropriate.
Step 4
If your company is not new to the market, you can talk about this too. As a rule, a commercial proposal should fit on an A4 sheet. Fill in the blank space with information about the achievements of the company (if it has received diplomas, certificates, funding, etc.). Pick the facts that matter most. If there is no such data, briefly write how many years the organization has been on the market, a few words about innovative technologies at work, etc.
Step 5
Another good option for a point in a commercial proposal is the listing of the company's partners. If you work with well-known brands, you shouldn't be silent about it. Indicate no more than five organizations, if necessary, decoding their abbreviations.
Step 6
Do not forget that you must put your signature at the end of the commercial offer. The most common wording is "Yours faithfully, …".
