Merchandising firmly entered the life of Russian business only after the 1998 economic crisis. The crisis pushed competition to its peak, and sellers were forced to think about how to promote their business, expand and make it successful. And in this situation, merchandising has become one of the most effective ways to promote.
It is necessary
You will need regular suppliers, a retail chain, a designer, a PR manager, or an advertising agency
Instructions
Step 1
First, some general information. Merchandising is an English word, and means a full cycle of preparation of goods for sale in a retail network. In order to succeed in promoting your business, you will need to fulfill three main conditions: find good regular suppliers who will provide you with quality goods without interruption, organize a well-functioning retail network and conclude a contract for permanent work with a PR company.
Step 2
Suppliers. It is impossible to promote a business without a quality product. Try to enter into long-term supply contracts with reputable suppliers. This will give you the opportunity to receive not only the product of the desired assortment and level, but also to receive discounts on bulk purchases. This way, you can free up funds to pay for other parties to your business.
Step 3
Favorable location of retail outlets. When choosing places for your shops / retail outlets, remember that a favorable location must combine several rules: the area must be populous, respectable and safe. It is desirable that public institutions (cinemas, educational institutions, libraries, cafes, etc.) are located nearby, so that the level of paying capacity of the residents of the district is sufficient to make purchases, and it is necessary to avoid criminal and restless places.
Step 4
Advertising and PR. Constant business relations with an advertising agency or your own PR manager on the staff of the company will make business promotion more successful and stable. Thus, you will be able to achieve a phased, regular and planned campaign in covering all the advantages of the products you offer, their assortment and quality. If you are going to conduct a PR campaign on your own, use popular print media, radio and TV in your work. Regular posting of information and its originality in communicating to potential buyers will serve you well.
Step 5
The Internet. Create an online store for your company with the ability to deliver goods to your home. Promote your online store so that it occupies the top lines in the ranking of search engines.
Step 6
Merchandising strategy and tactics. Strategically, it is very beneficial for your company to create a positive image, a recognizable brand, and loyal customer relationships. You can achieve this by participating in charity and socially significant events, helping social institutions and the most vulnerable segments of the population. Tactically, in your pavilions you can conduct special events that attract the attention of buyers, for example, dedicated to the launch of a new type of product that will be presented. only in your stores. Seasonal and branded sales are also beneficial and beneficial.
