When starting a business, information plays a decisive role. Information about the target audience, information about lower prices, about competitors, about more effective methods of advertising and promotion - all this is easiest to find out in your city. It is on this basis that we can safely say that the most reasonable and effective will be to open a business in your city.
It is necessary
- - A computer
- - The Internet
- - Start-up capital
Instructions
Step 1
First, gather information about the products and services available. Your goal is to find "holes", what is missing, and not necessarily in the whole city, perhaps something is missing in one area, and its residents need to go to another area for goods or services of this type.
Step 2
After completing the previous step, identify competitors, their weaknesses and strengths. Do not underestimate them, conduct the most objective analysis. You should know everything about them, it would be useful to conduct a "mystery shopping" session to find out the gaps in the service.
Step 3
Use social media and your friends to shape the product that will win the consumer, whether it is a product or a service. Create a group dedicated to your business and track feedback. Be as considerate and courteous as possible with your potential clients. Promote open dialogue and free exchange of opinions.
Step 4
Decide on the most profitable place to rent, focusing on the following parameters: price-quality-traffic. Start with a small promotion and an extensive advertising campaign.
