The product catalog is the backbone of modern online stores. After all, it is he who fully represents the products of this or that online retail outlet. The same goes for paper catalogs representing the firm. Therefore, special attention should be paid to its design. Also, experts have made a number of recommendations that will help you create a store product catalog correctly.
It is necessary
- - a computer;
- - special programs;
- - team of professionals;
- - photos.
Instructions
Step 1
The success of a directory primarily depends on its content. Provide the most complete information about a particular product or service. If you want to interest a client, for example, in cosmetic services, it would be appropriate to give a few historical facts about it as an announcement. If you are distributing clothes, describe at the very beginning the advantages of a particular model. Do not forget to check the literacy of the drafting of the texts. A company positioning itself as a reputable company cannot give the consumer a product that contains a huge amount of errors and inconsistent information.
Step 2
Be sure to arrange beautiful and vibrant photos. They will attract the main attention to a particular product or offer in your catalog. Alternatively, you can use animated pictures. They will expand the possibilities of presenting the proposed categories. Plus it can become your trademark. Experts have calculated that high-quality photographs determine the success of a catalog page by 90%.
Step 3
Think over what parameters you will divide goods or services into categories. It is necessary that the client does not wade through a huge amount of information in search of the right one. Therefore, your task is to create a catalog so that a person who is looking for a suitable sweater can find it literally in five minutes and in 2 mouse clicks across the categories. Here, as nowhere else, the principle is relevant, the simpler the better.
Step 4
Include in your catalog and technical section. With its help, the client should easily navigate in prices, sizes, number of services, time, etc.
Step 5
To create a catalog, use special layout and design programs. There are a huge number of such on the Internet. Just take the ready-made template as a basis and fill it with the information and images you need. If you want to create your catalog from scratch, hire a programmer who can make for you the basis of your future online or paper edition.
