A clothing store is a profitable business. When creating it, it is important to pay attention to the choice of location for the retail space, take care of the store's website and conduct an advertising campaign. You should also not forget about the legal side of the matter - registering a legal entity for a store or registering yourself as an individual entrepreneur.
Instructions
Step 1
First of all, it is worth understanding which clothing store you are going to open. This can be a women's, men's or children's clothing store, a designer clothing store, a high-end store, or an economy class store. It's best to do something that arouses interest, so creating a store for your favorite clothing brand is a win-win option.
Step 2
The choice of location for it depends on what your store will be like. It is better to rent a premise for an elite store in a prestigious shopping center that is not designed for a mass customer, or in the center of Moscow. A mid-price clothing store can be located in any large shopping center like Auchan and in any district of Moscow. Economy class clothing is also now often sold in large and small shopping centers, but on the outskirts of the city. The favorable location of the children's clothing store is a new sleeping area, since mothers do not always have time to go somewhere to buy clothes for their children.
Step 3
Increasingly, they prefer to buy clothes or at least look after them via the Internet. Based on this, it makes sense to take care of the site. You can display fresh collections on it, sell clothes, offer a booking service for one or another product of the required size. The site should be easy to find.
Step 4
To successfully enter the market, you should not skimp on advertising. About a month before the opening of the store, on the building in which it will be located, you can place a colorful sign about the upcoming opening. As soon as the opening happens, it will be time to attract buyers with the help of flyers, brochures, and issuing discount cards upon purchase. It is important not to overdo it with advertising, not to make it too aggressive, but it should be.
Step 5
According to the law, entrepreneurial activity is subject to compulsory state registration. Therefore, the store owner should register as an individual entrepreneur with the tax office at his place of residence, or register a legal entity (usually an LLC is registered). This can be done in person or through a law firm, which for a small fee (up to 15,000 rubles) will save you quite a lot of time.
Step 6
Schematically, the main steps for creating a store are as follows:
1. start of an advertising campaign, website creation.
2. contracts with suppliers.
3. search for premises.
4. registration.
5. recruitment of personnel.
