There are more and more clothing stores for every taste and wallet. How to attract buyers to yours? Let's consider several ways - from mass advertising to working with the Internet.
Instructions
Step 1
First of all, you should decide on the target audience of your store and think about who else in the future can be attributed to it. Accordingly, all your work should be aimed specifically at these groups of people and their interests. The entire customer acquisition campaign must impact them.
Step 2
The main means of attraction are:
1. name, logo, window dressing;
2. offering goods or services that competitors do not have;
3. mass advertising;
4. promotions - discounts, invitations "to buy from 9 to 13 with a 30% discount", etc.;
5. work with social networks and the Internet.
Step 3
The name and logo, as well as the design of your store, should be catchy and well remembered by your target audience. To do this, they must evoke positive emotions in its representatives and be associated with your product.
Step 4
It's worth going around your competitors' stores and figuring out what their (and your) customers might want. Maybe you need to expand the range? Organize home delivery and trade online?
Step 5
Mass advertising, which you can use to attract customers, depends on your financial capabilities - it can be videos on television, and "barkers" inviting ladies to try on something from the new collection. If there is very little money for advertising, you should limit yourself to at least simple informing that the store is located at a certain address and sells women's (children's, men's) clothing.
Step 6
A clothing store is unlikely to lose much if it issues discount cards to customers and offers discounts on clothes from last year's collections. These are just the most primitive and common ways to attract customers. You can get creative and offer customers something else they might like (discounts on movie viewing at a new theater, etc.).
Step 7
The Internet is now "word of mouth". There are shopping communities on blogs (like livejournal) (devki_v_shope). A customer acquisition campaign can be carried out in them - preferably, not very intrusive. Thematic forums and groups in social networks also help. This is an effective and inexpensive way to attract clients, since almost everyone uses social networks, and it is quite inexpensive to organize a group or start a conversation on the forum (for this, freelancers are usually involved, whose services are inexpensive).
