The income of the owner of an online store directly depends on the number of customers. For a business to be successful, it is necessary not only to attract as many potential buyers to the site as possible, but also to convince them to place an order.
Instructions
Step 1
Provide easy navigation on the site. Each visitor should easily find what he needs, and not guess where you can find contact information or information about payment and delivery. Try not to overload it with animation, so that all pages load quickly and easily, even at low Internet speeds.
Step 2
Divide the products into groups and enter the search engine. The buyer is unlikely to want to look at several dozen pages when he needs a certain thing. Make it as easy as possible to find a product and place an order, even for those who have never bought anything in online stores before.
Step 3
Provide website visitors with complete information about your online store. It is especially important to make a high-quality description of each product and product group as a whole, tell about the features of payment and delivery, and also allow visitors to ask questions and leave feedback. This will make your online store more attractive to customers.
Step 4
Be sure to accompany the product description with high-quality photographs. Very few potential buyers decide to place an order without first seeing what exactly they are buying. It is advisable to photograph some products not from one, but from several angles. This is especially true for shoes, clothing, bags, etc.
Step 5
List several means of communication with the online store employees. Not all people are willing to wait for a forum reply or email to be sent. Indicate the phone number, ISQ, Skype or other means of communication: let the client choose the option that is convenient for him.
Step 6
Promote your online store on blogs, social networks, etc. There is no point in buying advertising space in magazines and newspapers: it's just a waste of money.
Step 7
Fill the site with high-quality articles and texts (in particular, product descriptions) that will help you promote your online store in search engines for the required queries. Correct search engine optimization of the site is a guarantee that the number of visitors will gradually grow.
