The sine wave perfectly illustrates the development of business projects. Rise and fall, rise and fall … Sometimes the decline in turnover is due to the season (for example, sunscreens sell better in summer, and skis in winter), and sometimes a general decline in business. In the second case, you need to think about how to attract new customers.
Instructions
Step 1
Assess your advertising strategy. You need to clearly know for whom your goods or services are intended: teenagers or housewives, retirees or workers, etc. Is your ad interesting to this target audience? Sometimes it happens that advertising for a product designed for teenagers attracts only parents and vice versa.
Step 2
Carry out promotions. They can be anything: lower prices, gifts for a specific purchase, raffles of valuable prizes, etc. The main thing is that it should be a bright and memorable event. Be as creative as you can.
Not only your regular customers should know about the promotion, but other people as well (you attract new customers). For example, you can provide each of your customers with a bonus in the event that a new customer comes to you on his recommendation. As a bonus, there can be an additional discount or, for example, an additional lottery ticket.
Step 3
Provide clients with "introductory" services. These are introductory, inexpensive and fast products and services that interest the client and benefit him. For example, a cosmetic store might regularly host workshops that use the store's products. Free (or very inexpensive) diagnostics can be introduced in healthcare-related companies.
In this case, your main goal should be the client's interest in further cooperation with you. Therefore, you need to seriously think about how to "catch" the attention of a potential buyer directly during the provision of "introductory" services.
Step 4
Create the most comfortable conditions for your customers. Most likely, there is at least one other person in the city who provides services similar to yours. People have a choice of who to go to. If they are pleased to be served in your company, then they will go to you. And the emergence of new buyers will not be long in coming.
