Grabbing the attention of a buyer or potential client is a top priority. In the case of a successful solution, the likelihood of a purchase or order increases, attracting attention stimulates the desire to purchase a product. There are many ways to engage the buyer, which are used by each company in accordance with its type of activity.
Instructions
Step 1
A very effective way to attract buyers' attention is to place advertisements at the point of sale. These can be wobblers, floor mobiles and stickers, separate shelves with specific goods, racks. Trade organizations use various promotions and discount systems, discount cards and special price tags to attract buyers. To present new products "live", promoters are used, working directly with customers and demonstrating goods and products that can be immediately touched with their own hands or tasted.
Step 2
The appearance of a new product or service on the market must be preceded by a well-thought-out advertising campaign. Part of it will include advertising in the media, on video screens, outdoor media, in shopping centers, at points of sale of related products. This company may be accompanied by presentations and special promotions.
Step 3
The formation of a favorable social image of the company also helps to attract the attention of buyers to its products or services. The press should cover the sponsorship and charitable activities of the company, its participation in environmental and social programs.
Step 4
With the development of high technologies and the Internet, a well-designed and well-designed company website is gaining great importance, where buyers can familiarize themselves with the manufactured goods, find out news from the manufacturer and see reviews of products or services. Will attract the attention of buyers and announcements of upcoming and ongoing promotions and special discounts on certain and holidays.
Step 5
But in any case, the buyer almost always makes the final purchase decision by communicating with the seller or consultant. It is necessary to pay attention to the literacy of the personnel, their ability to communicate benevolently, competence, politeness. The ability to convince the buyer of the necessity of this product and the profitability of its purchase is also important.
