Showrooms are becoming more and more popular in our country. This format allows you to effectively present a fashionable collection or offer customers samples of exclusive items for further orders. With the right organization, you can limit yourself to a reasonable investment, but at the same time get a stable income.
It is necessary
- - premises;
- - start-up capital;
- - decor elements.
Instructions
Step 1
Choose a direction of work. The showroom format does not imply conventional or ubiquitous products. As a rule, individual brands or several rare brands are promoted in this way. Start by looking for channels through which you will receive goods for further promotion. For example, you can find a manufacturer who will provide you with a demo of their collection. After that, you can place samples in your showroom and invite potential buyers there.
Step 2
Choose a room based on the quantity of goods or the specifics of clients. For example, if you are an individual entrepreneur who purchases exclusive items according to your own taste abroad, you can open a showroom even in your own apartment. But if you represent a certain brand or designer and expect to see buyers from large stores among your customers, choose a more decent and spacious room.
Step 3
Think over the design of the showroom. It should embody the style of the proposed brand and provide maximum comfort for the visitors. Arrange space wisely to make room for both the items themselves and for receiving guests. Get good lighting, hang up mirrors, design wall hangings, buy stylish accessories. Provide comfortable furniture for customers so they can browse catalogs with your products. Screens where you can show videos from shows or suggest interesting combinations of clothes will not be superfluous.
