Despite the fact that the market for furniture and interior items is quite saturated today, its potential continues to grow. You can always find your niche, build a clientele and create your own stylish and cozy furniture salon.
It is necessary
- - start-up capital
- - large room
Instructions
Step 1
Register your company by choosing the form of ownership that suits you. If you plan to enter into franchising agreements or make purchases from large suppliers, it is better to open a legal entity (for example, a limited liability company).
Selling space is a key element of your future business. Depending on the available start-up capital, determine the size of the future store, the need for warehouses, and the location. If the budget is limited, you can get by with a small showroom and catalogs, and deliver the finished furniture to order within a certain time frame.
Step 2
Conduct detailed marketing research. The furniture market today is quite saturated: large players offer the opportunity to buy any furniture without waiting for an order, small but numerous stores offer furniture of various designs and styles. Define your target segment. For example, if you are opening in a new residential area for the middle class, it makes sense to focus on more budget options, interior items that can be composed and transformed depending on the area in the apartments.
Enter into contracts with suppliers. You need to be sure of the timely and organized delivery of goods to your furniture showroom. This is especially true if you do not have a warehouse and plan to sell custom-made furniture. You must know exactly how long the manufacturer will be able to provide the required batch.
Step 3
Use merchandising principles wisely in your store. This is especially true for a furniture showroom. Boring sales areas, where one-sided sofas and wardrobes were lined up in a row, have long been a thing of the past. Create a sample of a cozy and inviting interior using your products. Conduct light, lay carpets, arrange accessories, dishes and books, in a word, show the client a beautiful picture that he can get by making a purchase in your store. Surely, when purchasing a bed, the buyer will want to grab a bedside table, a blanket and a lamp, which are so harmoniously combined together.
Turn on pleasant music, take care of a pleasant aroma and fresh air - and customers will want to leave your salon for a very long time.
