Comprehensive and professional marketing research should be a solid foundation on which a furniture business can be created. The number of specializations that a furniture manufacturer can choose is very large, and if you can really make good money in one segment of the furniture market, then another, chosen incorrectly, will be an arena for your failure.
It is necessary
- - detailed information on all segments of the furniture market in the region;
- -production, warehouse and office premises with a total area of 500 square meters;
- -the line of equipment for the production of furniture, adjusted to your specialization;
- -staff for work in the office and in production (15-20 people).
Instructions
Step 1
Order a professional consulting company to analyze the subject industry in your region - in the sea of information about furniture manufacturers, it may not be very easy to figure it out on your own. Immediately note for yourself what specializations are actively developing in your region - this can be the production of built-in, office, children's furniture, the production of furniture for commercial premises. Ideally, of course, you need to occupy a niche with minimal competition, but increasing demand - without solving this problem, it will be risky to start producing any kind of furniture.
Step 2
Start looking for production facilities for the equipment of your future workshop. The production of furniture will require from you areas measuring hundreds of square meters - 200 for the actual production area and the same for the warehouse. Plus, it is unlikely that a company that produces and sells furniture will be able to do without an office, and this is at least another hundred "squares", preferably in the same place where the production will be located.
Step 3
Study in all details the market of equipment necessary for the production of furniture, and choose the best option for yourself. Usually a more or less standard line of equipment is supplemented according to the customer's specialization. Another important step is the selection of suppliers of components, on which the quality of your products will also depend. Furniture manufacturers in the elite price segment use only imported components; domestic components are also suitable for the economy class.
Step 4
Find yourself a team of specialists and craftsmen, usually involved in furniture manufacturing. In addition to the foremen of production sites and furniture assemblers, be sure to "get" an experienced technologist on the staff of your company, who will optimize the production process and help reduce the cost of production. From office employees you will need a designer, one or two sales managers, an accountant. Subsequently, it will also be necessary to replenish the staff with forwarding drivers who will deliver the finished furniture to retail outlets.
