The organization of active sales must begin with the creation of a sales department. The employees who will work in it must be masters of their craft. Hire only experienced people so you don't miss out on a single potential client. But it will not be possible to quickly assemble a team of professionals, so the creation of a department can take up to several months.
Instructions
Step 1
Monitor competitors who sell a similar product or service. Based on it, set a price and think about promotions. You must determine where, to whom and for how much you will sell. For wholesale buyers, you need to develop a system of discounts and bonuses. Do all this before you start recruiting sales managers.
Step 2
Develop a payment system for employees. It should consist of a salary and interest from the transaction. Think over motivation systems. Set a trial period. He will need to be able to fire a person if he does his job poorly. Prepare and equip the staff room.
Step 3
Decide how many people you want to hire. For the first time, you can create a not very large department. And when sales grow, expand it. Post recruitment advertisements.
Step 4
Conduct interviews in several stages. First, filter out those whose experience is questionable. Then invite all applicants and run a competition. You may not be hiring any of them. Do not despair and start looking for employees again. Let not the first time, but you can pick up a team of professionals.
Step 5
If you are selling only one product or service, divide the city and region into parts. And assign them to employees. If you have a large assortment, divide it up between managers without tying them to the locality.
Step 6
Provide employees with complete information about your products and services. Their ignorance can result in the loss of the deal. After a while, check how they memorized the material.
Step 7
Monitor the work of employees. If someone's metrics don't suit you, issue a warning. If the results don't improve, fire the person. Run a department using the carrot and stick method. After a while, you will have a great team.
