The organization of a sales department in any company depends on many internal and external factors. In any case, the organization and management of sales "from scratch" must be approached with the utmost seriousness. These processes imply not only the correct selection, training and management of personnel, but also the organization of a system of relationships between products, customers, personnel. All this can be taken into account when drawing up a business plan.
Instructions
Step 1
The main elements of a well-built sales network are the choice of strategy, correctly formulated goals, loyal customers, competitive products, the use of exclusive sales technologies, highly professional employees, and good service focused on customer needs.
Step 2
Define goals for yourself, which will be the subordinate activities of the sales department. They depend on the strategic goals of your company and the sales policy that is being pursued in it. As a rule, these include: obtaining a stable profit, meeting customer demand, winning a certain market share, creating a positive image of your company and ensuring the competitiveness of the goods and work technologies you offer. This also includes the management of distribution channels, customer relationship management, and activities aimed at ensuring the sustainability and stability of the business.
Step 3
Calculate the resources that you need to achieve these goals, this will ensure their rational use in the future. Develop the optimal staffing structure, calculate the required number of personnel, determine their skills and competencies. Form a system for recruiting, evaluating, training and motivating personnel. Announce his recruitment and conduct training.
Step 4
Together with the marketing department, if there is one in the company, conduct an analysis of the company's competitiveness in comparison with the most powerful competitors, think over the possibilities of strengthening your weaknesses. Based on it, taking into account market trends, think over a plan of actions to be taken to improve the efficiency of the department.
Step 5
Provide in the work of the sales department such management functions as coordination and control. As a manager, you should always have the most relevant information in all areas of the department's work and be able to respond promptly to each process, so think about how the feedback will be established. Determine for employees those parameters that will be subject to control, first of all, this is the implementation of the planned scope of work on time.
