In settlements with a population of 100,000 to 300,000 inhabitants, citizens receive rather low salaries, as a result of which there is a certain ceiling of purchasing power for business. When choosing a business idea, you should take into account the limited flow of customers and focus on the main consumer demand.
Grocery store
A small grocery store will be consistently profitable and in demand among residents of nearby houses. The opening costs will be about 8,000,000-1,000,000 rubles, and the net profit can vary in the region of 30,000-80000 rubles per month.
The income of small shops is largely dependent on the quality and quantity of the assortment of goods. It is necessary to pay great attention to control over the shelf life of products and strive for a high level of service. If there is always fresh goods on the shelves, and the seller is friendly and polite, then the store will have an impeccable reputation and stable customer demand.
When choosing a location within a radius of 250-500 meters, it is desirable that there are no competitors (grocery stores), especially large supermarkets. At the same time, more successful trade can be expected if the store is located close to multi-storey residential buildings.
In your store, you can place organic food on a separate counter. To do this, it is necessary to conclude an agreement for the supply of household products with peasant farms. This can attract an additional category of customers who value fresh milk, homemade cottage cheese, yoghurt and cheese.
Cafe
In small towns, an inexpensive cafe can be in great demand at lunchtime among government officials, and in the evening among young people and students.
The choice of location should be focused on convenience for the main consumer. A good solution is to open a cafe in the center of the settlement next to a large number of organizations and educational institutions. The area of the premises should be about 100-200 sq.m.
The cafe can offer self-service and offer national cuisine: Russian, Caucasian, Italian or Chinese.
You should not open a cafe in a building that has recently closed and was unprofitable. Local residents may have an unpleasant association, and then the enterprise may be initially unclaimed.
The cafe should provide a small play area for children and the possibility of connecting to Wi-Fi for young people. A big plus will be the presence of a small veranda, where visitors can dine outdoors in summer. For the initial capital, you will need about 1,000,000 rubles, while the average monthly revenue can be 400,000 rubles, and the net profit is about 50,000 rubles.
