Starting a business in a small town requires a particularly careful approach to choosing a business idea that will work in it. The most useful, creative idea that would be in demand in a metropolis, in a small city has a very high chance of failing, despite the active attraction of customers. However, this does not mean that a business in a small town will most likely not be successful: small towns have their pros and cons for business, in addition, there are a number of ideas that are likely to work in a small town.
Instructions
Step 1
The small size of the city means that when starting a business, the founder will face the following problems:
1. few consumers - thus, it makes no sense to open, for example, a highly specialized store (handmade cosmetics, etc.).
2. few highly qualified workers. The most qualified personnel work in the capital or in regional centers. Whatever salary you offer, people will not be able to work better than they can.
3. small city - a space where everyone knows everyone. Therefore, if someone starts a rumor that he has poisoned himself in your cafe, half of the city will definitely not enter it. On the other hand, this is also a plus, since rumors about a new good establishment will spread quickly.
Step 2
Small towns also have certain business advantages:
1.cheap labor. In general, salaries in small towns are lower than in large ones, so staff costs are lower.
2. low prices for rental of premises.
3. the lack of successful companies that have proven themselves in the market. Opening an inexpensive supermarket in a city where Pyaterochka has not yet arrived and where, in principle, there are few or no supermarkets will be quite a profitable solution.
All these advantages will allow you to start a business with a relatively small start-up capital.
Step 3
Anyone who has decided to open a business in a small town will have to say goodbye to the ideas of opening highly specialized establishments. As much as you would like to open a fitness center for women, where you could do aerobics, yoga and Pilates, in a small town it is unlikely to work. It's easier not to invent needs, but to find unsatisfied ones, of which there are a lot.
Step 4
To find such a need, look at the city's forum, newspapers with ads, just walk around the city. What do its inhabitants need? It will be enough to single out at least five unmet needs, and then choose the one that is easier and more interesting for you to satisfy.
Step 5
It is important to take into account the specifics of the city. If it is located near the regional center, then you can provide its residents with the same services that are provided in the regional center, but cheaper. Thus, you will attract customers from the regional center - they will drive to you to save money. If the city is located in an environmentally friendly place, and elite cottage settlements are being built next to it, then you can safely open a restaurant, preferably with a "food to go" service: the residents of these villages will certainly drop by your place.
