Several decades ago, many diseases of the musculoskeletal system and other problems of a surgical nature did not respond to therapy. Today, with such diagnoses, you can lead a normal life thanks to a variety of special medical devices. That is why opening an orthopedic salon will not only become a promising business, but will also help hundreds of people stay healthy.
It is necessary
- - premises;
- - start-up capital.
Instructions
Step 1
Find a room where your orthopedic salon will be located. The specificity of the product allows you not to choose a passable place: most of the customers will go for your products on purpose. Provide space for a warehouse, a convenient shopping area, a small fitting room, a utility room.
Step 2
Find product suppliers. Modern orthopedic salons offer a very diverse selection of products. This is why you will have to work with multiple manufacturers or wholesalers. Check if they have the necessary permits (mandatory certificates of conformity).
Step 3
Divide the assortment into several categories, studying the needs and demands of buyers in each of them. You can choose the main specialization of your salon: for example, orthopedic corsets, and offer the widest possible choice in this sector. The rest of the goods - insoles, massagers, pillows, thermal underwear and much more - will be auxiliary. If the budget allows, make the most complete assortment in all available categories.
Step 4
Hire consultants, preferably with a medical background. The level of sales depends on the literacy of the seller. The consultant must fully possess the specifics of the product, be able to explain the main properties and contraindications to the client. In addition, the seller must be able to demonstrate the product in action, such as fixing a surgical brace or a bandage.
Step 5
Think over the methods of promoting the orthopedic salon. In addition to traditional advertising, establish active cooperation with hospitals, diagnostic centers. Create a corporate website that will help customers learn about your products.
