To survive in a highly competitive environment, you need to offer demanded services at an adequate price, attract qualified personnel and create a cozy atmosphere in the salon. The amount of investment in a "beautiful business" depends on your ambitions and the audience you plan to serve.
It is necessary
- - The status of an individual entrepreneur;
- - a license to provide medical services;
- - professional equipment and furniture;
- - Consumables;
- - personnel;
- - advertising.
Instructions
Step 1
Draw up a detailed business plan for the future salon. Decide which clients you want to see at your place, what services you plan to offer, what drugs you will use. Will you need expensive devices, how many people can you receive per day? What kind of premises is needed and where will it be located? - The amount you will spend on creating a salon depends on the answers to these questions.
Step 2
Calculate the payback period of the salon correctly. Decide how you can make money. For example, selling professional cosmetics can generate additional income. A well-organized enterprise should recoup the cost of equipment and other investments in three to four months.
Step 3
Estimate the value of the initial investment. For example, 30-50 thousand dollars is enough to open a small salon in Moscow. In the regions, a salon of the same level will be cheaper. A more budgetary option is a small institution for two or three jobs, located in a residential building in a residential area. The most expensive is the center of aesthetic medicine, equipped with advanced equipment. Its costs exceed 500 thousand dollars at Moscow rates.
Step 4
If you plan to include cosmetic procedures in the list of services, you may need a license to provide medical services. However, a salon that specializes in hairdressing, manicure and makeup does not need a license.
Step 5
Find a suitable room. We need a hall for the work of craftsmen, in which partitions can be built for greater comfort of visitors. Be sure to allocate rooms for a beautician, massage therapist and pedicure master. Equip a cozy waiting area for customers and a seat for the administrator.
Step 6
Purchase equipment and furniture. Each craftsman needs a work chair, a cabinet for cosmetics and accessories, and a table equipped with a mirror. Install high-quality climatic equipment to make the stay in the salon as comfortable as possible for customers and employees.
Step 7
Select the brand of cosmetics you will be working with. Cosmetic brand distributors operating in your area have a list of suitable brands. Give preference to a partner offering uninterrupted supplies and a wide range of products. A reputable salon usually stops at one or two items of a similar price level for each type of service. Try to choose cosmetics that cannot be found in regular stores.
Step 8
Hire qualified personnel. Cosmetologists must have a medical diploma. Certificates and certificates of completion of refresher courses, victories in professional competitions are also desirable. The corresponding diplomas can be hung over the workplace of the master.
Step 9
Don't forget about a well-thought-out advertising campaign. The cost of it depends on the ambition of the project. If you own a small salon designed for an average-income audience living in neighboring houses, rely on adequate prices, the most popular services and a cozy atmosphere of a ladies' club.
Step 10
Distribute flyers, give out bonus cards and come up with programs designed to increase loyalty. To advertise an exclusive salon, you will need: expensive magazines, sponsorship in status events and address letters to future clients. When advertising a low-cost mass-market salon, post ads, announce big discounts and pay for TV spots.
