The beauty services market is developing so rapidly that only a small percentage of clients have time to track the dynamics of innovation. This business is not as easy as it seems at first glance. Professionalism, experience and considerable investments will help you to succeed.
It is necessary
- - premises;
- - start-up capital;
- - equipment.
Instructions
Step 1
Choose the positioning of the salon and the market niche that you plan to occupy. Marketers estimate that more than half of new beauty salons will close during their first year of operation. It is possible that a small local barber shop with a small investment will generate more income than a luxury spa with the latest equipment. Try to make several of your salon services unique to the city and offered only by you.
Step 2
Having opened your own company, find a suitable premises. Plan the space in such a way that the salon has a hall for receiving visitors, a working room, a bathroom, a utility room. If you plan to provide some services that require privacy (massages, facial and body treatments), you need to delimit the work areas, trying to ensure maximum noise isolation.
Step 3
Purchase the necessary equipment. Try not to overload the salon with furniture and place it in the space as compactly as possible. Make sure that customers are not only comfortable, but also pleasant to look around. Since the business associated with any beauty services is subject to constant innovation, the equipment for various procedures must be as modern as possible. Discerning clients are usually aware of all the changes in salon care methods and are unlikely to choose an establishment with outdated equipment.
Step 4
Hire qualified personnel. The main masters should either already have an established customer base, or be able to form it on the basis of your salon. It is better for beginners to offer a certain salary and a percentage of the services performed. Eminent craftsmen most often work on the terms of "chair lease", regardless of the number of clients.
