Naming is a separate, rather complicated and time-consuming process. It is on the name of the brand that largely depends on whether consumers will believe you and whether they will go to you.
Many factors are taken into account when choosing a brand name, including:
· The name should be succinct and understandable for the consumer, easily identifiable with the product or company. It should match what you are proposing.
· The name should be easy to remember and pronounce. The ideal option is when the future brand name is easily remembered without any effort, it comes to mind. You have to be especially careful with complex names that are not easy to write.
· The name should appeal to the target audience, people who will buy this product or use the services of this company.
· The brand name should be different from competitors so as not to confuse people and not give their customers to another company with the same name and similar logo.
· The name of the company should be euphonic and pleasant for the consumer. This is especially important if the company plans to sell these products in another country or region with a different language.
Finally, it is desirable to protect the name of the brand and its other elements legally - and for this it is necessary that they do not appear anywhere else.
How the name is created:
Stage 1: market research. Marketers note which names are already there, which niches are occupied, analyze competitors and their successful or unsuccessful brand names.
Stage 2: a brief is developed with the requirements for the brand name. Requirements may be imposed on the content, on the associations that the title evokes, for the words that may be in the title. The target audience for the brand must be determined.
Stage 3: coming up with options and selecting names from their number. The selected options must be checked on the target audience: the option that the employee of the company likes does not always suit the target audience.
Stage 4: after choosing an option, you need to check if someone registered this option before you, and if this name is occupied in the niche you need. If everything is in order, the chosen brand name can be used.
