If you are faced with the task of buying a restaurant, first you need to decide on the format of the future catering company, as well as specialization by geographic region. For example, it can be either a democratic Italian restaurant-pizzeria, or a brasserie serving beer and cuisine of the Alpine region, or a premium French restaurant, to which the expression "gourmet restaurant" is applicable.
It is necessary
- - legal re-registration;
- - premises;
- - equipment;
- - products;
- - staff.
Instructions
Step 1
Conduct marketing research for the most popular restaurant formats in your city. Currently, there is a trend of opening inexpensive beer-style establishments located in residential areas. But, perhaps, you already have enough of them - in fact, this will be shown by marketing research. You can do it yourself, or you can order it from a specialized company. Once you decide on the format, the same company can be entrusted with the selection of offers for the sale of a ready-made restaurant business.
Step 2
Analyze all available offers. If a former owner sells a restaurant, chances are he was not doing as well as he planned at the stage of the business plan. Your task, without relying solely on the words of the seller, is to draw up a complete picture of possible problems. For this, it is recommended to conduct an independent audit, consisting of three main blocks: production, management and personnel audit. Not knowing the true state of affairs, it is a mistake to believe that you will be able to promote a restaurant that “did not go” from the previous owner.
Step 3
Examine financial records. Pay attention to debts to budgetary and extra-budgetary state funds (including tax inspectorate, pension fund, social insurance fund, etc.). Be sure to analyze the balance sheet of the company. Even if it uses a simplified taxation system, invite a qualified accountant or auditor to help figure out the numbers. It is also recommended to reconcile debts with all suppliers of food, alcohol, equipment, etc. Find out if there are any non-payment of staff wages.
Step 4
Make a business plan. It is always better to rely on your own business model rather than a ready-made one. In this document, be sure to reflect the production, sales, financial and marketing parts. Maximum requirements are imposed on the latter. In view of the fact that you will most likely need to make significant adjustments to the positioning of the restaurant (or radically change the promotion program), the marketing part of the business plan should become a kind of flagship for bringing the business into the profitability zone. After completing the preparatory stage, making sure that everything is in order with the documents and you have a clear plan of action, decide how exactly the payment for the transaction and re-registration of the owner will take place, and then proceed to active actions.
