Promotion of any product requires additional time and material costs from the seller. When a customer comes to a store, he pays attention to the goods of brands known to him, so even a high-quality, but not advertised product remains on the shelf.
Instructions
Step 1
If you are directly involved in the distribution of goods across retail chains, offer to conduct an advertising campaign in stores, the purpose of which will be to acquaint customers with the product and tell about its characteristics. Tasting is suitable for advertising food and drinks; for industrial goods, household appliances, electronics, promotions that are held as a demonstration or exhibition are well suited.
Step 2
Take care of the correct positioning of the goods on the display case. The buyer, as a rule, pays attention to the shelves that are at eye level or slightly below. You will most likely have to pay a certain amount to the store for good places in the window.
Step 3
Be sure to greet the buyer when you meet. Introduce yourself if necessary. Start the conversation by identifying the customer's needs, if they haven't already told you. Sometimes the buyer has an established opinion about a particular brand (good or bad), then your task will also be to convince the customer.
Step 4
Tell us how your product compares favorably with competitive brands. Showcase your product by showing its advantages over the competition. In doing so, pay attention to the key characteristics of the product that are important to a particular customer. For example, when selling clothes, draw the attention of the buyer to the naturalness of the fabrics from which they are made, good cut, well-chosen colors, compatibility with any other element of the client's clothing, etc.
Step 5
Try to find an approach to each client. At least for the duration of the sale, try to be both a psychologist and an advisor and an assistant to your buyer. Coming to the store, people often seek to speak out and ask for advice from a complete stranger, consulting not only with the aim of purchasing a particular product, but also on personal matters.
Step 6
Always leave the choice for the buyer, give time for reflection, and do not impose your opinion on him. Provide all information about the product in such a way that the buyer is satisfied with the quality of service and wants to buy your product at the same time.
