In the field of trade, the main focus of the company is on increasing sales volumes. One of the ways to achieve this goal is to expand the distribution network and search for new points of sale. Sales growth is also possible due to the deterioration of competitors' market positions. In both situations, cooperation agreements are concluded with new outlets.
Instructions
Step 1
The first stage of concluding a contract with a store is a preliminary meeting with a commodity expert or senior seller. Make a short presentation of your company, explaining in several sentences about the benefits of cooperation. Introduce your products. Find out at what level is the demand for it in a given outlet. Determine which competitors are already supplying similar products to the shelves. It will be useful to take into account the techniques from the practice of sales managers. For example, small gifts for the purchasing decision maker (pens, notebook, etc.)
Step 2
Most often, outlets are interested in several competing suppliers - this allows the store to be always provided with products. Therefore, most often (if there are no certain methods of incentivizing a store director or a commodity expert by competitors), your offer of cooperation will be accepted. Find out under what conditions the store usually works with suppliers. Put forward your offers if they can be more profitable than competitors. Agree on prices for the main commodity matrix. Discuss acceptable for you and convenient for the store terms of payment for the goods sold, possible postponements.
Step 3
Bring the completed cooperation agreement (supply agreement) for signature in 2 copies. Usually contracts providing for regular deliveries of products are concluded before the end of the year. Less often - for a certain amount (mainly for tax purposes, in this case several contracts are concluded per year). After the expiration date, do not forget to renew the contract for the next year.
