Getting people to buy a particular product isn't that hard. When drawing up a sales program, you just need to clearly consider what you are selling and to whom you want to sell it. The task is to present the product in the form the buyer needs.
Know everything about your product
To get a person to buy a product, you must be able to convey to him all the information he needs. There is nothing worse than silence or indistinct answers to questions about how to act in certain cases, for example, is the product eligible for return, what are the functional characteristics of the product, its advantages and disadvantages. Thoroughly study your assortment, the buyer should receive maximum information from you. Selling a product does not consist only in fixing the fact of purchase, it is a process that always begins with a dialogue with a client.
Try to put as much information about the product as possible on paper, for example, on flyers or price tags. State the main benefits clearly.
Determine the buyer's needs
When presenting a product to a customer, always remember that the product is bought first, not sold. Those. in order to force a person to buy a product, it is necessary that the product really interests him and he wants to buy it. You will not be able to sell a product that no one needs. When presenting your product, listen carefully to the buyer, monitor his reaction to your speech and clearly answer the questions asked.
If you find a buyer on the territory, for example, in his house or office, look around, perhaps the surrounding objects are directly related to what you are selling. It will also help to assess the needs of the person.
Tell us about the product
After identifying the person's needs, start talking about the proposed product. It is important, however, that its characteristics meet these needs. Your task is to satisfy the desires of your client with your proposal. For this, for example, it is necessary first of all to talk about those features of the product that best meet the needs of a person. At the same time, do not under any circumstances make things up to please the client. Deceiving expectations will have an extremely negative impact on sales. Each sale is a unique process, the scenario of product presentation depends on the preliminary conversation with the buyer.
Sell the product
If you feel that the client agrees with the benefits of the product you are talking about, you can proceed to concluding a deal or direct sale. Ask the question: "Is this product right for you?" As soon as you have received an affirmative answer, proceed to the registration of the transaction. If a client has objections, work with them based on the information you have about their needs.
